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I have been looking into the Eastman custom shop. Basically it is more a mix and match of standard model features. The woods available are limited to those currently used in standard models, and they use standard blanks in their custom builds. One area where they will do some real customisation is in decoration. They are prepared, at least in principle (I exchanged emails with them) to cater for customers' personal inlay designs. Overall Eastman's approach is a cost effective way of offering some degree of personalisation and as such an imaginative move. Buying in other, non standard woods would likely see the economic benefits of buying in bulk evaporate. The amount of Rosewood going into China makes me think Eastman are probably sitting on a very large stash of it. Probably true for mahogany and ebony etc.
The likes of Koa is so rare it would mean paying through the nose period- although that is what true custom shops do. But it is evident this latter approach simply isn't consonant with Eastman's business model. Other firms can do luthier custom builds as well as Eastman ever could. The comparative advantage Eastman has in terms of cheaper labour is not as significant a factor in builds utilising very expensive woods. The proportion of the cost of production constituted by labour would be less, maybe considerably less. The amount of labour it takes to build a guitar out of Koa will not differ that much from building with Sapele. Although Eastman would still retain a comparative cost advantage in inlaying pearl/abalone etc., materials, the price of which doesn't vary that much. Eastman currently have their niche market, and I see no reason why they shouldn't grow this - and arguably they are.
Question - has anyone done direct business with the Eastman custom shop or even of purchased a custom built Eastman from a shop or individual? I hope all this hasn't sent you to sleep, and, if you can be bothered (ha) please pull my arguments apart.
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